FABBRICA DELL'ARIA - ESEMPLARE FLAGSHIP STORE

In December 2020, fashion brand ESEMPLARE opened its first flagship store at Green Pea – the first Green Retail Park in the world dedicated to Respect and Sustainability, based in Turin.

For its first flagship store, ESEMPLARE chose the Air Factory©, the pioneering system, conceived and realized by PNAT, that uses plants to purificate indoor air from all volatile pollutants.

The project designed by PNAT perfectly meets the iconic concept of the brand: Technology Meets Ecology – technology at the service of sustainability.

Thanks to its technology, Air Factory© employs and boosts plants’ ability to effectively absorb and degrade atmospheric pollutants. Equipped with sensors, the greenhouse is able to measure and visualize the improvement of air quality. In this way, empowered by cutting edge technology, the plants provide both physical and psychological benefits in an indoor store environment, providing the customer an enhanced and unique experience.